Mar
Effective Email Advertising
Email advertising can be an extremely tricky business to get into. Most people can not afford to get into email advertising due to the high startup cost it takes. This does not mean that you can not do this, however.
Generic email lists convert horrible, and what I mean by that is that it is very hard to get any sales or leads from a campaign. Even targeted lists convert horrible and the reason for this is that the end user does not trust the source. Follow me here on this one.
How many times have you signed up for a newsletter or entered your email address to visit a site or a “special” report? Tons of times, I am sure. Most of the time, you do not even know where these emails come from. Many times, you are receiving emails from sites you don’t even remember every day of the week until you get fed up and unsubscribe from that list. Now how is this type of marketing really good for your business?
There is a new type of list out there that is converting really well to be honest. People may not think it would convert well but they really do. It is the list that PTR, or Paid to Read, sites are using and gathering. What these sites are doing is paying their members a portion of the revenue they get for handling the emails. It is a win-win situation for everyone really. Let me show you how.
From an advertiser’s point of view, this is how it is broken down. Certain offers, like home based business opportunities and reward sites, will convert the best because that is what people who are members of these sites are interested in. Also, you are guaranteeing that people will read your email no matter what, and curiosity always kills the cat, so you will get some interested folks in your offer. If you are targeting your offers by interest, you have an even better chance at getting leads.
Now, if you look at it from a member’s point of view, this is how it is broken down. The member gets paid from reading an advertiser message. First off, they will read the email because they are getting paid for it. Now that they are not being spammed, their defense mode goes down and they are more likely to look at an offer for what it is really worth. Knowing they are getting emails from a trusted source also is a positive as well.
The last part of this chain is the supplier or owner of the list of people. This part is very important, as they need to build a good list of people who trust them in order to be able to sell a good list that will get repeat sales. They also need a good software program and good email server in order to track all stats and to ensure that the emails will get sent out properly.
So, that is how to get the best results in your email marketing. It is a small market that is not utilized much, but it is time that email advertising starts to change and think about paying the people on the list to read the ad. I am sure many companies would see the advantage and start to see some real change in their online marketing efforts.
